SEO Growth Strategy 2025
Dewy Skin
SEO Growth
Strategy
Prepared by Tamatos — A full-funnel organic growth plan
Explore the Plan ↓Current State
Search Performance Overview
0
Overall Traffic
0
Authority Score
0
Organic Keywords
0
Backlinks
0
Paid Traffic
0
Paid Keywords
Technical Issues
SEO Audit
| # | Issue | Impact | Responsibility | Priority | Status |
|---|
Market Analysis
Competitor Analysis
🌿 Hayes Meadow
Overall Traffic2.4K
Authority Score14
Organic Keywords680
Backlinks252
Paid Traffic0
✨ Ancestral Cosmetics
Overall Traffic7.1K
Authority Score25
Organic Keywords2K
Backlinks1.1K
Paid Traffic1.4K
🧪 Nx1project
Overall Traffic1K
Authority Score9
Organic Keywords33
Backlinks74
Paid Traffic150
Scope of Work
What We Will Do
⚠ Issues to Fix
- Orphan pages with no internal links
- Missing or duplicate meta titles & descriptions
- Multiple H1 tags on pages
- Missing alt text on images
- Open Graph / Twitter Card issues
- Missing canonical tags
- Thin content — low word count pages
- 4XX errors — inaccessible pages
- HTTP URLs — no HTTPS security
- Internal 3XX redirections
- Non-ASCII characters in URLs
- Unsafe cross-origin links
- Missing Secure Referrer-Policy Header
✓ Tools Setup & Outcomes
- Google Search Console connected & configured
- Technical SEO foundation implemented
- Metadata & Schema/structured data created
- Google Business / Local SEO enabled
- MS Clarity for User Behaviour tracking
- Fully trackable analytics system
- Search-ready website structure
- Strong SEO foundation for growth
Purpose: Make Dewy Skin website
Crawlable · Indexable · Understandable
Scope of Work
Keyword Research
| # | Keyword | Search Volume | Difficulty |
|---|
| # | AI Prompt | Volume |
|---|
Scope of Work
Content Strategy
TOFU — Awareness Stage
Attract New Visitors
- Why Is My Skin Always Dry Even After Moisturizing?
- Natural vs Chemical Skincare: What’s the Difference?
- Common Ingredients That Can Irritate Sensitive Skin
- How Weather Affects Your Skin Throughout the Year
- Signs Your Skin Barrier May Be Damaged
- Best Natural Ingredients for Deep Skin Hydration
- What Causes Eczema and Dry Skin Flare-Ups?
- How to Build a Simple Natural Skincare Routine
- Benefits of Using Organic Skincare Products
- Understanding Sensitive Skin: Causes and Solutions
MOFU — Consideration Stage
Educate & Compare
- What Is Tallow Balm and Why Is It Trending?
- Tallow Balm vs Traditional Moisturizers: Which Is Better?
- How Grass-Fed Beef Tallow Benefits Your Skin
- Is Tallow Skincare Suitable for Sensitive Skin?
- Tallow Balm vs Shea Butter: A Complete Comparison
- The Science Behind Tallow-Based Skincare
- How to Use Tallow Balm for Maximum Skin Hydration
- Can Tallow Balm Help With Eczema and Dry Patches?
- Best Natural Moisturizers for Sensitive Skin
- What Makes Halal Skincare Different?
BOFU — Conversion Stage
Convert to Customers
- Best Tallow Balm for Dry and Sensitive Skin in the UK
- Why Choose Dewy Skin Tallow Balm Over Other Brands?
- Dewy Skin Tallow Balm Review: Ingredients and Benefits
- Which Dewy Skin Balm Is Right for Your Skin Type?
- Customer Results: Before and After Using Tallow Balm
- Where to Buy Premium Tallow Balm in the UK
- Is Dewy Skin Tallow Balm Worth It? Complete Guide
- Top 5 Reasons Customers Switch to Dewy Skin
- How Long Does a Tallow Balm Jar Last?
- Dewy Skin vs Other UK Tallow Skincare Brands
- Ready for Softer Skin? Try Our Best-Selling Tallow Balm
- Shop the UK’s Trusted Halal Tallow Skincare Range
- Get Relief From Dry Skin With Dewy Skin Tallow Balm
- Discover Your Perfect Natural Moisturizer Today
- Start Your Natural Skincare Journey With Dewy Skin
Growth Opportunity
New Products Suggestion
🍯
Tallow Honey Balm
High demand keyword cluster. Natural healing combination loved by UK customers.
5K+ searches/mo
☀️
Tallow Sun Balm
Seasonal opportunity with growing natural SPF alternative interest.
Rising trend
🧴
Tallow Body Cream
Expand beyond face care. High volume body moisturizer category.
New keyword cluster
🌿
Tallow Deodorant
Natural deodorant segment is booming. Unique differentiation for Dewy Skin.
Untapped niche
🫧
Tallow Soap
Classic product with consistent search demand. Easy upsell opportunity.
Consistent demand
The Deliverables
SEO Roadmap
Month 1–2
Setup & Base
- Meta Title & Descriptions
- Image Optimization
- Website Speed Improvements
- XML Sitemap Setup
- Robots.txt Configuration
- Header Tags (H1-H6)
- Internal Linking Structure
- Fix All Crawl Errors
- Create Landing Pages
- 100 Free Backlinks
- Technical SEO Fix (speed, mobile, schema)
- Google Business + Local Listings
- 12 Blog Articles
- Add FAQs (All Pages)
- Optimized URL Structure
- EEAT Profile Setup
Month 3–4
Growth
- 3–4 Blogs/Week (UK-focused topics)
- Google Business Posts + Offers
- 100 Free Backlinks
- Guest Post (Paid)
- Optimize CTR + Conversions
- Add FAQs (All Pages)
- Website Changes & Improvements
Month 5–6
Scale
- Optimize CTR + Conversions
- Backlinks (PR, News Sites)
- 3–4 Blogs/Week
- Google Business Posts + Offers
- Add FAQs (All Pages)
- Guest Post (Paid)
Social SEO
Pinterest Marketing
📌 Posting Strategy
3
Daily Pins
12-15
Weekly Pins
50
Monthly Pins
🖼
Standard PinsWebsite Traffic
💡
Idea PinsReach & Engagement
✓ Services Included
- Pinterest account setup & optimization
- Pin design and scheduling
- Pinterest Trend analysis
- Keyword research for Pinterest
- Pinterest SEO optimization
- Monthly analytics report
| # | Board / Keyword | Search Volume |
|---|
Pinterest Competitors
Schneider Goods Co
1.8M monthly views
Artisanal, heritage approach to skin & home. Grass-fed tallow + botanicals + wooden goods. Verified merchant with strong content consistency.
Eternal Tallow
3.7M monthly views
Holistically crafted tallow-based lotions, soaps and candles using grass-fed pastured organic beef suet and organic oils. Strong recipe content strategy.
Technology Stack
SEO Tools
🔬 Research Tools
🔍 Google Search Console
📊 GA4
📈 Ahrefs
🚀 SEMrush
🎯 Google Keyword Planner
❓ Also Asked
📝 Answer The Public
🤖 Claude AI
🔗 Backlinks Audit
🚀 SEMrush
📈 Ahrefs
🔍 Google Search Console
📍 Keyword Ranking
🔍 Google Search Console
🚀 SEMrush
📈 Ahrefs
Projected Growth
Monthly Traffic Estimate
100-200
Month 1
200-300
Month 2
300-400
Month 3
500-700
Month 4
700-900
Month 5
1K-1.5K
Month 6